How to Create a Successful Mobile Application
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It
seems to be a unique opportunity for many people to develop an application. A
good idea idea and everything is right on, right? Unfortunately, in
reality there is more to it than just a good idea and the implementation of the
idea.
Step 1: The idea
Of course, it remains an
essential part, a unique idea or solution to a problem. You soon think
that it does not exist yet, but it is important to do research into the
uniqueness of your idea. Search the App Store, Google Play or Play Store
for your idea of an app or similar app. If the idea does not exist yet,
start by making sketches of the design as you envision it. A wireframe
tool is useful when working out the sketches. Work out the complete idea
in a plan, from design to revenue model.
Step 2: Choosing the platform
Figures from Telecompaper
indicate that 81 percent of Dutch adults are in possession of a smartphone. Since
more than two years there has been a duopoly of Android (Google) and iOS
(Apple) in the (international) smartphone market. In the last quarter of
2014, 76.6 percent of the smartphones sold were an Android device, while 19.7
percent was on iOS, according to figures from IDC. Windows Phone is the
most present on smartphones after Android and iOS (2.8 percent).
Every device has a separate
program to develop apps, which is often a stumbling block for many developers. Turning
an app on all these 3 devices is best, but it should not be at the expense of
the quality of the app. There is nothing more annoying for a user than a
non-working app.
Step 3: Creating a name
Before programming starts, a
name must be created for the app. This is not entirely unimportant. Choose
a name that is recognizable and easy to find for your users, which is in line
with the app you developed. Use relevant 'keywords' and 'URL-safe
characters'. The user should only know what the app is and what it stands
for when reading the app name. So do not think too light about this!
Step 4: Shaping the app
After coming up with the name,
the sketches you made in step 1 can actually be worked out. Photoshop is
the most useful program for this. The design will also have to fit
perfectly with the programming of the app. The design will have to be
worked out in detail for the entire app. The clearer you are, the fewer
misunderstandings and problems this will bring when you start programming. The
idea is to convey what the app will look like, where everything will be placed
and what happens when certain buttons are selected. "Skins" are
what designers / developers mean with the individual screens needed for the
app. It is the task of the designer to come up with high resolution
versions of the wireframes.
The development of a logo and
an App Icon will also look at this. This must also satisfy that it is easy
to use on all devices.
Step 5: Programming the app
The moment you have determined
the structure of your App, it is important to collect all the content that is
needed to build the App. Now it's time to get started with the 'back-end'
of the system. You or an external programmer will have to set up servers,
databases, APIs, and storage solutions. Keep in mind that a different
programming language is used for almost every operating system. For
example, apps for Android are created with a different programming language
than the applications for iOS (iPhone and iPad). You will then have to
choose which platform you want to develop applications for.
Step 6: Testing prototype
Almost all successful apps fill
a user's needs. It is necessary to listen and experience how the first
version of the app is received. Have your prototype used by as many test
persons as possible and collect all comments and comments. Do not only
write down the disadvantages, but also the benefits and positive points that
the test subjects experience.
Step 7: Update the discovered 'bugs'
In step 6, the first prototype
of the website was tested. All the data from the testers that they found
good or exactly what they encountered were collected. Subsequently, these
points will have to be processed very concretely and per point for a possible
new test or for launch. This can be for both the technique of the app or
the design. Choices must therefore be made about the further progress of
the development.
Stap 8: App Store Optimization (ASO)
You
can influence a part yourself to get higher in the ranking at the various app
stores. To begin with, keywords will have
to be filled in. Use the full 100 characters when completing. Do not
repeat the app name in the keywords and choose keywords that are high in the
ranking. Be sure to compare keywords from similar apps that score high. The
last tip for filling in the keywords is to use simple words to save space on
characters.
Then
the App Description will be
completed. This is important to convince the user to download the app. The
first 3 lines must be 'booming' as users see this first. If there are
already awards or user reviews written about the app, add them in the
description. In addition, describe the main features and benefits of the
app.
Developing
an App Icon is also a component to score higher
in the app stores. Do not use words in the icon, but only an image,
illustration or symbol. Keep it very simple, making it detailed and
recognizable for users. The icon must be made in the same style as the app
design.
Use
all possible Screenshots that
may be added per app store. This affects the number of downloads for each
app store. The first 2 screenshots are always shown in the search results. Also
add 'how-to' screenshots, so that the potential user knows immediately how the
app works in order to form an image.
App Ratings are there to give users the
confidence that the app is good to download. Ask family and friends to
give a 5 star review after the launch. After 5 ratings the app will appear
in the search results. Let users know where they can make notifications
(which website, app page or in the app). Make sure that all these details
are correct, respond quickly and solve any problems. Last point that applies
is App Updates . Always mention this in the data
and which points have been updated.
Step 9: Develop a landing page
To
provide the users with the best possible information, it is very wise to make a
landing page of the app. This can be a possibility for users to contact
any problems. In addition, a landing page is useful to stimulate downloads
and can be promoted for the app. Almost all (successful) apps in the
stores are now equipped with a landing page. Good examples.
Step 10: Publish the app
Publishing an application in
the app store works differently for each platform. For example, signing up
for Apple's app store is very different than for Google Play. Each app
store also has rules that your app must meet before it is published and there
are costs associated with logging in an app in the app store.
This article will be too long
if we explain for each app store exactly how logging works and therefore we
have links to the various manuals. Click the links for more information
about signing in to Google Play, Apple app store, or Windows.
If you have an app made, you
can of course also ask the app developer to help you log in the application at
the relevant app store!
Step 11: Start promoting
Is your application in the app
store? Then it's time to start marketing. Only promotion can ensure
that many people will download your app. There is little chance of success
without promotion. So go ahead with this. This can be done in various
ways. Possibilities are: social media, online advertising, blogging,
vlogging, writing press releases or a well-known person to bring the app to the
attention.
Step 12: Stay under the attention
The title already says enough. Continue
to ensure that the previous steps are followed and that the app is constantly
under the spotlight. An app can still be developed so well, but if the app
does not come to the attention of users, it will never be a successful app!
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